Today’s market shelves are jam-packed, which means your product is sharing space with competitors. How can you help your product stand out?
Foil stamping machines could provide you with the answer. These machines can fabricate customized embossed foil labels for your products. Doing so provides you with multiple benefits that will help your products attract buyers.
Why Should You Use Embossed Foil Designs?
Making a foil stamping machine part of your packaging process will convey the following advantages to your labelling.
1. Catch your customer’s eye
With a beautifully embossed foil label, your product is more likely to pop from the shelves. The shine of metallic foil will pique the interest of potential buyers. Even if they just pick up your product out of curiosity, this means they can read the rest of your label and be persuaded to purchase it.
2. Give products an interesting texture
Although people are primarily visual creatures, you shouldn’t discount the allure of other senses. When coming up with branding, the sense of touch is often overlooked. However, the combination of embossed surfaces and sleek metallic foil will make your label more inviting to touch, so it’s more attractive to customers.
3. Accessible to visually impaired buyers
Foil embossing machines are also capable of imprinting Braille symbols on your product’s packaging. Without embossed Braille symbols on your labels, you are alienating a significant sector of society. These symbols are the only way you can clearly communicate your product’s features to the visually impaired.
With a foil embossing machine in your production line, you’re making your product more inclusive and accessible, allowing more people to enjoy your brand and support your business.
4. Make your brand more classy
Although smooth and featureless labels are simpler, you can elevate your brand and make it stand out from your competitors with a little embossed foil. Just think of how much more sophisticated an event appears to be if it has foil embossed invitations instead of plain paper ones. This is especially true if you use metallic foil that buyers associate with the higher echelons of society, like gold and silver.
5. Highlight specific parts of your label
Draw your customer’s attention to the more important parts of your packaging with the shimmer of metallic foil. Perhaps you want them to pay more attention to a specific word or figure on your label. Or, if you’re aiming to increase brand visibility, you could make your logo flashier. With foil embossing, you can direct anyone’s attention to any part of the label you want.
With how crowded marketplaces are today, your brand needs every advantage to stay ahead of the competition. Whether it’s through efficient production or more attractive packaging, you need to welcome any benefit that high-quality packaging equipment can provide.
Makers of High-Quality Packaging Equipment
SBL Machinery has been producing high-quality machinery integral to printing packaging production for more than 50 years. Since we first opened our doors in 1968, SBL Machinery has made countless folder and gluer machines, die-cutting equipment, and similar products.
With decades of experience and knowledge, we are perfectly poised to provide you with all of your packaging needs.
Fill out our contact form today and secure your supply of high-quality production equipment.